Date of modification  - 8th September, 2023

This privacy document applies to all users and individuals accessing our portal's services within Australia. As our portal is currently operating exclusively in Australia, this privacy policy governs the collection, use, and protection of personal information within the country's jurisdiction

Section 1. Who are we? 

Creating an intuitive liquor marketplace that offers consumers a diverse selection of high-quality products from both popular and boutique brands sourced by local retailers in Australia. Empowering independent producers and offering consumers a wide range of options for better liquor and price discovery. Join us in raising the bar for liquor retail while supporting small, passionate businesses.

Section 2. Personal Information

Section 2.1 - What is personal information?

According to the Privacy Act 1988 (Cth), the term "personal information" refers to information or an opinion about an identified individual or an individual who can be reasonably identified. This definition applies regardless of the truthfulness of the information or opinion and whether it is recorded in a tangible form or not.

Section 2.2 Why do we collect and handle your personal data?

We collect and handle your personal data for the following purposes:

  • Age Verification: As a liquor website, it is essential for us to verify the age of our users to comply with legal requirements and ensure that only individuals of legal drinking age can access and purchase alcoholic beverages.
  • Order Processing and Delivery: When you place an order for liquor products, we need to collect personal data such as your name, address, and contact information to process your order, arrange for payment, and ensure the safe and timely delivery of your purchased items.
  • Account Management: Creating an account on our website allows you to have personalized experience, track your order history, and save your preferences. Collecting your personal data enables us to manage and maintain your account and provide you with seamless user experience.
  • Communication and Customer Support: We may use your personal data to communicate with you regarding your orders, provide order updates, respond to inquiries, and address any customer support issues or concerns you may have.
  • Marketing and Promotions: With your consent, we may use your personal data to send you promotional offers, newsletters, and information about new products or special events related to our liquor offerings. You have the option to unsubscribe from these communications at any time.
  • Collaboration with Service Providers: Working with trusted service providers who assist in aspects such as payment processing, order fulfillment, and logistics to fulfill our commitments to you.
  • Safety, Security, and Fraud Prevention: Utilizing personal data to maintain safety and security measures, conduct investigative activities, and prevent fraud and loss.
  • Feedback and Research: Requesting feedback through surveys and research to continuously improve our products and services based on customer preferences and suggestions.
  • Operational Process Improvement: Analyzing personal data to enhance operational processes, ensuring a better customer experience and efficient service delivery.
  • Complying with Legal Obligations: Collecting and handling personal data to comply with our legal obligations, including but not limited to regulatory requirements, tax obligations, and reporting obligations.
  • Protecting and Defending Legal Rights: Utilizing personal data to protect and defend our legal rights and interests in the event of disputes, claims, or legal proceedings.
  • Interacting with Regulators and Government Entities: Engaging with regulators and relevant government entities as required, including providing necessary information and cooperating with official investigations or audits.
  • Compliance with Industry Standards: Collecting and handling personal data in accordance with industry standards, best practices, and guidelines to ensure data security, privacy, and ethical data handling practices.

Please note that we handle your personal data in accordance with applicable privacy laws and regulations. We take appropriate measures to ensure the security and confidentiality of your information, and we do not share your personal data with third parties unless necessary for order processing, legal compliance, or with your explicit consent.

Section 2.3 What type of personal data do we collect from our consumers? 

Information that our customer engagement personnel and representatives may collect or generate, as well as data obtained from your participation in online experiences, may include:

  • Your preferences regarding our products and offerings, including any desired items on a preferred 'wish list,' as well as how you share your experiences and enthusiasm for our products with others.
  • Product preferences and interests, whisky, and drink preferences/collection.
  • Social indicators, such as your likes for our posts/stories/products on social media that helps us in our marketing campaign.
  • Engagement data, including email interactions (opens and clicks), duration of your patronage as a consumer of LiquorByDoor, and how you engage with our personnel and representatives.
  • We collect communication channel preferences to ensure we deliver information through your preferred means, such as email or SMS enhancing your overall experience with us. Your choices regarding communication channels are always respected, and you have the freedom to update your preferences at any time.
  • Monitoring and understanding customer behaviors, to ensure a safe, positive, and reputable experience for all customers and community members. 

The personal information we collect for the purposes mentioned in Section 2 encompasses, but is not restricted to:

  • Identity and contact details: This includes information such as your name, residential address, email address, phone number(s), age, gender, and government ID like a driver's license.
  • Basic household information: We may collect data regarding the number and ages of individuals residing in your household.
  • Financial and transaction information: This involves details related to payment cards and transaction history.
  • Health information: If you have raised a public liability or workers compensation claim with LiquorByDoor, we may gather health information pertinent to medical or hospital services associated with an injury or condition.
  • Loyalty program information: We collect data about your participation in LiquorByDoor loyalty clubs and programs..
  • Location information: Our websites or apps might request location information to offer you more relevant details, and with your app permission, we may also collect device data to provide information region-specific content.
  • User data: This includes information about your customer status, such as transactional data, product purchases, interests, feedback on your shopping experience.
  • Usage and Interaction data: We collect details on how you interact with our products and services, including clicks and interactions across our LiquorByDoor Digital Services. 
  • Contact history: We maintain records of your contact and interactions with our Customer Care teams throughout LiquorByDoor.
  • Tracking:: We use cookies to gather information information about your device, browsers and other metrics on our website visits
  • Marketing and communications data: This entails your marketing preferences, channel preferences, and your engagement with LiquorByDoor Digital Services and marketing initiatives.

Section 3 Questions related to Privacy Policy 

  1. How does LiquorByDoor ensure the security of my personal information?

We prioritize the protection of your data and have implemented various security measures to safeguard it. We employ industry-standard encryption techniques to secure the transmission and storage of your data. Access to your data is strictly limited to authorized personnel who require it for legitimate purposes. We regularly update our systems and conduct thorough audits to ensure compliance with privacy regulations. Additionally, we have implemented stringent internal policies and procedures to prevent unauthorized access, disclosure, or alteration of your data. Rest assured, we are committed to maintaining the confidentiality and integrity of your information.

  1. With whom does LiquorByDoor disclose my personal information and for what reasons?

LiquorByDoor understands the importance of protecting your personal information and respects your privacy. We do not disclose your personal information to third parties except in specific circumstances where it is necessary for the purposes outlined in our privacy policy or as required by law. Here are the situations in which we may disclose your personal information:

  1. We may share your personal information with trusted service providers who assist us in delivering our services. These providers are bound by contractual obligations to handle your information securely and only use it for the specified purposes.
  2. We may disclose your personal information if required by law, regulation, or legal process, such as responding to a court order, government request, or law enforcement agency.
  3. In the event of a merger, acquisition, or any form of sale of assets, your personal information may be transferred to the acquiring entity or third party involved. We will ensure appropriate safeguards are in place to protect your information during such transactions.
  4.  We may disclose your personal information to third parties with your explicit consent or at your direction.

We prioritize the confidentiality and security of your personal information and take measures to ensure any disclosure is limited to what is necessary and in compliance with applicable privacy laws.

  1. Does LiquorByDoor transfer personal information to foreign countries?

LiquorByDoor may transfer your personal information to foreign countries in certain circumstances. These transfers can occur if our business operations, service providers, or data storage facilities are located in foreign jurisdictions. It's important to note that when such transfers take place, we ensure appropriate safeguards are in place to protect your personal information in accordance with applicable privacy laws. For now, we are operational only within Australia, so we do not transfer any personal information to foreign countries, and our business operations are limited to Australia. Any third-party tools or business associates we engage with are carefully chosen to ensure strict adherence to Australian privacy laws and regulations

  1. How can I retrieve or obtain my personal information?

To retrieve or obtain your personal information, we have established a straightforward process. You can exercise your right to access your personal information by submitting a formal request to our designated privacy team or our customer support. We may require you to provide specific details to verify your identity and ensure the security of your data. Once your request is received and verified, we will take appropriate steps to provide you with the requested information within the legally mandated time frame. We are committed to respecting your privacy rights and facilitating your access to your personal information in a secure and efficient manner.

  1. What are the steps to rectify or update my personal information?

Ensuring the accuracy and completeness of your personal information is important to us. To rectify or update your personal information, please follow these steps:

  1. Contact our designated customer support team to initiate the request for rectification or update of your personal information.
  2. Provide specific details regarding the information that requires rectification or updating. This may include providing correct or additional information to replace outdated or inaccurate data.
  3. We may request further verification of your identity to ensure the security of your personal information and prevent unauthorized changes.
  4. Once your request is received and verified, we will promptly review and process the requested changes. We will notify you regarding the outcome of your request and any actions taken to rectify or update your personal information.
  5. By following these steps, we strive to keep your personal information accurate, up-to-date, and in compliance with applicable privacy laws and regulations.


  1. How can I lodge a complaint regarding the handling of my personal information?

When it comes to lodging a complaint about the handling of your personal information, we take your concerns seriously and have established a complaint process to address them. If you believe that your personal information has been mishandled or if you have any privacy-related issues, we encourage you to reach out to our customer support. You can contact them through the provided channels, such as our customer support line or a dedicated email address. Our team will investigate your complaint thoroughly and provide you with a timely response to resolve the matter in accordance with applicable privacy laws and regulations. We value your privacy and are committed to addressing any concerns you may have.

  1. How will I be informed if LiquorByDoor modifies or updates this privacy policy?

We understand the importance of keeping you informed about any modifications or updates to our privacy policy. In the event that LiquorByDoor makes changes to the privacy policy, we will ensure that you are promptly notified. This notification may be communicated through various channels, including but not limited to email, website announcements, or through our mobile application. We encourage you to regularly review our privacy policy to stay informed about how we handle your personal information. Our goal is to maintain transparency and provide you with clear and accessible information regarding any updates or modifications to our privacy practices.

  1. How long does Liquor By Door retain my personal information?

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, as outlined in our privacy policy. Once your data is no longer needed for the specified purposes or required by law, we securely dispose of or anonymize your information to safeguard your privacy. Rest assured, we adhere to industry best practices and legal requirements to protect your data throughout its lifecycle.

Section 4 Contact Details 

If you have any further questions on our privacy policy, please reach out to us, via the contact details given below. One of our members from the LiquorByDoor group will reach out to you. 

  • Phone - +61 424 722 714

Additional Information 

More information about privacy law and privacy principles is available from the OAIC (Office of Australian Information Commissioner) and from their website. The OAIC may be contacted using their contact details mentioned here.